Monday, February 23, 2009

The Future of Journalism

In my opinion, the credibility of news is steadily decreasing. With modern technology allowing us to do our own research and allowing anyone to post anything as true, rumors are ever so present, as seen in the recent presidential campaigns.
What can be trusted? In 10 to 15 years, I believe there will be incredibly strict regulations on what can be publicly announced, even on the internet. It may be dangerous to even post blogs about news that has not been verified and is inaccurate information.
Because of the direction that journalism is taking now, I do believe steps like these will be taken to prevent the complete deterioration of journalism's reputation and to prevent mass misuderstandings. However, it may very well be the case that these regulations stifle certain news that the public needs because of the red tape journalists may not want to deal with.
I cannot possibly describe any future news outlet, just as generations before me could not have ever known that one day people would be getting their news from an image box or, better yet, a monitor that allows worldwide communication. However, even if another news outlet is invented, in 10 to 15 years it probably still won't be widely recognized as the major news source.
I believe the internet will be the most common news source--at least in America. As the older generations die off (for lack of better terminology) then my generation and those that follow will probably tend to mostly lean towards to the quicker-to-get news: search engines and websites. We have been brought up as impatient people, wanting to get what we want when we want. Unfortunately, I'm afraid that important, elaborate stories regarding politics and other more complicated matters may be greatly ignored. Without a people too concerned with keeping up-to-date with governmental affairs, comes a government not greatly concerned with sticking to the rules. It's up to journalists to spread the message in the most effective way possible.
As an aspiring public relations specialist, I do not foresee as much trouble as actual journalists working with the news media, other than the fact that corruption in America is steadily growing. Take the recent bail out efforts for example--some businesses are learning that with enough money and political influence, they can do they want and still be given a helping hand from the government. I hope to one day work for a large corporation, and unless something is done about maintaining good ethics and punishing misconduct, my job is going to be a lot harder.
However, I think the biggest problem (much like many of those surveyed by the Pew Research Center for the People and the Press) is going to be financial difficulties. The economy is looking grim, and the future of print media is being stomped by the rise of the internet.
As far as emerging business models are concerned, journalism may become more of a service rather than a product. Advertising will be much more abundant (which could serve as another problem as journalists may struggle to please their advertisers under the pressure of the economic turmoil). Furthermore, conglomerates will probably emerge all over, as each corporation struggles to improve all aspects of their product and to stay in business. This of course would mean less competition--something that the United States never wants to see.

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